Cross-Channel Personalisation Platforms

1. Insider

Insider is an omni-channel personalisation platform designed to predict future customer behavior and deliver tailored experiences across web, mobile apps, SMS, and email.

• Features: Push notifications, in-app personalisation, A/B testing, and behavioral targeting.
• Ideal for: Businesses aiming to create cohesive customer experiences across multiple channels.

Learn more about Insider on their official website.

2. DynamicYield

DynamicYield is a versatile platform that leverages big data to offer advanced A/B testing and personalisation strategies for both B2B and B2C campaigns.

• Features: Real-time personalisation, campaign optimisation, and data-driven insights.
• Ideal for: Businesses with complex marketing needs.

Explore DynamicYield’s capabilities on their website.

3. Salesforce Marketing Cloud

Salesforce Marketing Cloud offers a robust, integrated solution for cross-channel personalisation, seamlessly connecting with CRM and other Salesforce tools.

• Features: Customer journey mapping, predictive analytics, and email automation.
• Ideal for: Businesses seeking an all-in-one marketing solution.

Visit Salesforce Marketing Cloud for more details.

Website Personalisation Tools

4. Duda

Duda is a low-code/no-code platform that enables businesses to create personalised website experiences based on triggers like location and time of day.

• Features: Easy integration, responsive design, and customisable triggers.
• Ideal for: Small businesses and web professionals looking for user-friendly tools.

Learn more about Duda on their website.

5. MoEngage

MoEngage leverages AI and machine learning to predict customer behavior and deliver personalised content, banners, and messaging.

• Features: Insights-led engagement, region-based sales, and multi-channel support.
• Ideal for: Businesses looking to optimise customer interactions with data-driven insights.

Discover MoEngage at their official site.

6. Personyze

Personyze offers a comprehensive suite of AI-powered tools for personalising text, images, popups, and more on your website.

• Features: WYSIWYG editor, CRM integration, and multi-channel support.
• Ideal for: Cost-conscious businesses seeking robust personalisation options.

Visit Personyze for additional information.

Email and SMS Personalisation Tools

7. Klaviyo

Klaviyo specializes in email and SMS marketing, offering tools for personalised messaging and subscriber segmentation.

• Features: Automated campaigns, detailed analytics, and customer segmentation.
• Ideal for: Businesses focused on email and SMS marketing.

Read more about Klaviyo on their website.

8. Omnisend

Omnisend is a powerful tool for eCommerce businesses, providing personalised email and SMS campaigns with automation and segmentation features.

• Features: Drag-and-drop editor, pre-built workflows, and multi-channel support.
• Ideal for: eCommerce businesses seeking robust email marketing solutions.

Check out Omnisend at their official site.

Specialized Personalisation Platforms

9. Nosto

Nosto offers real-time personalisation and dynamic bundles for upselling and cross-selling, making it a favorite among eCommerce businesses.

• Features: Easy integration, AI-powered recommendations, and user-friendly dashboards.
• Ideal for: Small to medium-sized eCommerce businesses.

Learn more about Nosto on their website.

10. OptinMonster

OptinMonster helps businesses recover lost revenue with personalised exit-intent popups, floating headers, and coupon offers.

• Features: Behavioral targeting, WordPress integration, and lead generation tools.
• Ideal for: Businesses aiming to convert visitors into subscribers and customers.

Visit OptinMonster for more details.

Conclusion

The right personalisation platform can transform your small business by improving customer engagement and driving sales. From cross-channel solutions like Insider and DynamicYield to specialized tools like OptinMonster, there’s a platform to meet every need.

When choosing a platform, consider your business size, budget, and marketing goals. Start small, test results, and scale up as needed.

Ready to take the next step? Explore our eCommerce tools blog or contact us for personalised advice.